Case Study: Moroccan Tangerine Importer boosts shelf appeal with New Design Group's themed packaging

Moroccan Tangerine Importer boosts shelf appeal with New Design Group

A Moroccan tangerine importer faced the challenge of creating packaging that would stand out in the competitive Canadian produce market. They needed a design that celebrated the product's Moroccan heritage while appealing to Canadian consumers and clearly displaying all necessary retail information. They engaged New Design Group to design an eye-catching and culturally reflective label for their tangerine boxes.

New Design Group developed a solution featuring vibrant, culturally-inspired graphics, a lively character, and a vivid color scheme. The result was a beautifully themed packaging label that successfully distinguished the product on shelves, leading to increased brand recognition and consumer interest. The new design enhanced the product's market presence and received positive feedback from the client.