New Design Group
38 Case Studies
A New Design Group Case Study
The customer, Innovate on Purpose, a consulting firm, required a visual identity and marketing materials that would communicate its unique commitment to strategic market innovation. They partnered with the vendor New Design Group for a comprehensive suite of services including brand identity design, brochure creation, and website development.
New Design Group developed a new logo featuring an infinity symbol and a bright color palette to reflect endless innovation and energy. They implemented this across new brochures, newsletters, and a user-friendly website. The resulting branding successfully resonated with the target audience, enhancing Innovate on Purpose's market presence and effectively conveying its unique positioning in the consultancy space.