Case Study: Burnham Dental achieves a modern brand identity with New Design Group

Burnham Dental refreshes brand across 5 touchpoints with New Design Group

Burnham Dental, the oldest dental practice in Peterborough, Ontario, faced the challenge of modernizing its outdated black-and-white brand and website to coincide with a move to a new building. They hired New Design Group to undertake a complete rebranding project, which included a new logo, website, business cards, uniforms, and signage.

New Design Group created a clever new logo resembling a flower with petals shaped like teeth, paired with a calming blue color to evoke trust and reliability. This new cohesive brand identity was applied across all materials, successfully refreshing the established practice's image to attract new clients.

Burnham Dental