Case Study: Berg Chilling Systems achieves tripled sales with New Design Group upbranding

Berg Chilling Systems triples sales with New Design Group

Berg Chilling Systems, a successful manufacturer of industrial cooling equipment, was on a mission to triple its sales but lacked the contemporary branding and powerful marketing communications needed to signal this new effort. They engaged New Design Group for upbranding services, which included a brand audit, logo update, and new corporate materials.

New Design Group implemented a comprehensive upbranding process, modernizing the company's visual identity and messaging while preserving its established brand equity. The solution included a refreshed logo, new tagline, and updated website designs. As a result, Berg successfully achieved its goal of tripling sales, and New Design Group's work continues to form the basis for the client's internal marketing efforts.

Berg Chilling Systems