Case Study: Berg Chilling Systems improves conversions with New Design Group's customised website redesign

Berg Chilling Systems boosts quote-ready leads with New Design Group in a 2-day photoshoot website redesign

Berg Chilling Systems, a designer and manufacturer of industrial temperature control equipment, needed a complete website redesign. Their outdated site was difficult to navigate, failed to generate qualified leads, and ranked poorly in search results. They partnered with New Design Group to create a modernized WordPress website that would improve conversions and effectively sell their brand.

New Design Group implemented a solution featuring industry and product-based navigation, interactive equipment images, and a creatively modified e-commerce module for quote requests. They built custom forms to pre-qualify leads by gathering specific project details and routing them directly to the appropriate sales department. The new website, supported by professional photography and SEO best practices, successfully provided Berg with a modern online presence designed to generate more high-quality leads.

Berg Chilling Systems