Case Study: Alu-Gutter achieves a professional construction brand identity with New Design Group

Alu-Gutter launches logo, stationery and website design with New Design Group

New Design Group was hired by Alu-Gutter, a supplier of aluminum and copper eavestroughs, to create a new construction company brand. The challenge was to develop a brand design that effectively communicated the company's provision of practical solutions and professional services in their industry.

The solution from New Design Group was a clean, emblem-style logo featuring the company name enclosed within a wavy line symbolizing a roof, executed in straightforward black and white. This logo was applied to stationery and a minimalist website design. The new branding successfully conveyed a no-nonsense, professional identity for the client.

Alu-Gutter