Case Study: ABC Funds achieves a unified brand identity for its financial products with New Design Group

ABC Funds builds a unified brand identity for 3 financial product lines with New Design Group

The customer, ABC Funds, required a comprehensive brand identity to unify its suite of financial products while allowing each fund to maintain its own distinct recognition. New Design Group Inc. was engaged to develop a branding structure that would solve this challenge.

New Design Group Inc. implemented a sub-branding strategy, creating a master logo for ABC Funds and unique identities for each individual fund tied together by a common design language. This solution successfully positioned each fund with its own identity while ensuring they were all recognizably part of the ABC Funds family, facilitating a clear and consistent brand message across all platforms.

ABC Funds