Case Study: MO Museum boosts ticket sales with New! Creative Agency

MO Museum increases ticket sales by 124% with New! Creative Agency

The customer, MO Museum, faced the challenge of intriguing visitors for its "The Origin of Species: 1990s DNA" exhibition and creatively reminding people of a past era. The vendor, New! Creative Agency, was tasked with developing a campaign to refresh these nostalgic memories.

New! Creative Agency developed a solution that collected and used the public's own personal stories from the 1990s for the advertising campaign. These memories were featured across banners, social media, TV commercials, and audio guides. This approach achieved significant results, including a 124% increase in ticket sales and the sale of four times more exhibition catalogues than expected.

MO Museum