Case Study: The Flybook achieves 811% ROI growth and international expansion with New Breed

The Flybook boosts ROI 811% with New Breed

The Flybook, a booking and reservation software provider for the adventure tourism sector, faced significant growth challenges due to negative ROI on paid campaigns. With a -36% ROI and inefficient ad spend hindering revenue targets and international expansion, they partnered with vendor New Breed and utilized HubSpot Sales Hub to overhaul their digital strategy.

New Breed implemented a data-driven ad strategy that refined audience targeting on LinkedIn and Google, optimized landing pages, and expanded keyword strategies. This solution delivered an 811% ROI, a 51% decrease in cost per click, and a 53% surge in deal closure rates for The Flybook, enabling a successful expansion into new markets in Australia and New Zealand.

The Flybook