Case Study: RestorationHQ pioneers risk-based sales with HubSpot and New Breed

RestorationHQ builds industry-first CRM and wins New Breed’s 2025 Industry Innovator Award

RestorationHQ, a commercial property restoration company, needed to tailor its HubSpot CRM to support a unique, risk-based sales methodology called Restoration Industry Probe Selling (RIPS). Their challenge was to systematically prioritize high-risk properties and align their sales process within HubSpot without sacrificing usability. They partnered with vendor New Breed, utilizing HubSpot's Marketing, Sales, Service, and Content Hubs, to achieve this.

New Breed customized HubSpot with a dynamic risk scoring system and process automation to enable RIPS-driven selling. This solution provided RestorationHQ with a unified CRM for restoration, allowing sales reps to prioritize high-risk properties effectively and giving management greater visibility. The transformation earned RestorationHQ industry recognition in New Breed’s State of HubSpot Awards for pioneering a bespoke, risk-based sales process.

RestorationHQ