Case Study: New Home Star drives $1M revenue run rate with New Breed's HubSpot ABM strategy

New Home Star boosts market penetration 47% with New Breed

New Home Star, a leading new home sales training company, faced challenges in transitioning their CRM to HubSpot and expanding their market reach with a more sophisticated account-based marketing (ABM) strategy. They partnered with vendor New Breed to enhance their digital experience and broaden their revenue streams using HubSpot's Marketing Hub and Content Hub.

New Breed implemented a tailored ABM strategy in HubSpot, optimizing the CRM for targeted segmentation and transforming the website for lead generation. This data-driven approach delivered exceptional results for New Home Star, including a $1M revenue run rate and a 47% increase in market penetration. The vendor's strategy also generated approximately 350 leads with a 10% engagement rate from targeted homebuilders.

New Home Star