Case Study: Network Optix boosts engagement and launches a rebranded website with New Breed

Network Optix launches a rebranded website ahead of Embedded Vision Summit with New Breed

Network Optix, a global leader in video management software, faced significant challenges with an outdated website that did not reflect its new brand and created a poor user journey. With a major product launch at the Embedded Vision Summit approaching, they engaged New Breed and used HubSpot's Marketing Hub and Content Hub to urgently overhaul their site for their rebrand and to better communicate with their ideal customers.

New Breed executed a comprehensive website redesign, which included a growth acceleration workshop for tailored messaging and a new intuitive site architecture. The new site was launched on time for the trade show, serving as a key sales asset. This resulted in a significant decrease in bounce rate and an increase in time spent on page, demonstrating greatly improved user engagement.

Network Optix