Case Study: Morrison Cup Solutions achieves 4X ROI and revenue growth with New Breed and HubSpot

Morrison Cup Solutions drives 4x ROI with New Breed

Morrison Cup Solutions, a custom-printed cup manufacturer and distributor, faced operational inefficiencies and limited visibility into marketing ROI due to disconnected systems and manual processes. With no dedicated in-house marketing team, their lead qualification was inconsistent and heavily reliant on trade shows. To address these challenges, they partnered with vendor New Breed to modernize their approach using HubSpot's Sales, Marketing, Content, and Operations Hubs.

New Breed implemented HubSpot to unify Morrison Cup Solutions' tech stack, automating workflows and launching targeted Google campaigns. This solution delivered significant results, including strong six-figure revenue growth and a multi-million dollar pipeline. The company achieved a sustained 4–5x return on ad spend, saw weekly contact generation increase by 200%, and gained real-time reporting capabilities for better decision-making.

Morrison Cup Solutions