Case Study: LivTech unifies CRM and accelerates scalable growth with New Breed

LivTech reduces CRM records from 200,000 to 12,000 with New Breed

LivTech, a provider of software for the senior care industry, faced challenges with fragmented marketing execution, a cluttered CRM with over 200,000 records, and inconsistent reporting that hindered its ability to scale. New Breed was engaged to help overcome these obstacles and unify its go-to-market strategy.

New Breed implemented a unified HubSpot instance to consolidate LivTech's eight brands, cleaned and enriched its data, and provided comprehensive training. This solution dramatically improved CRM data quality by reducing contacts from 200,000 to 12,000 high-value targets. The project provided LivTech with a scalable infrastructure, streamlined reporting for executive visibility, and more efficient, targeted campaigns.

LivTech