Case Study: Kelly Services boosts engagement and conversions with New Breed and HubSpot

Kelly Services boosts conversions by 60% with New Breed

Kelly Services, a global leader in workforce solutions, faced challenges from internal fragmentation due to decentralized marketing teams and outdated, inefficient technology. This led to transactional customer relationships and disengagement. Partnering with vendor New Breed, Kelly adopted HubSpot's Marketing Hub and Content Hub to address these issues.

New Breed implemented a unified, centralized marketing system using HubSpot, which streamlined operations and enabled personalized customer engagement through better segmentation. This solution resulted in a 32% increase in users, a 26% rise in sessions, and a significant 60% boost in conversions, all while improving cross-team collaboration.

Kelly Services