Case Study: Electrosonic Achieves 220% YoY Marketing Sourced Pipeline Growth with New Breed

Electrosonic boosts marketing sourced pipeline 220% YoY with New Breed

Electrosonic, a global leader in designing advanced audiovisual solutions, faced significant operational challenges as their complex projects outgrew their existing CRM. Their systems were disconnected across eight different tools, requiring manual workarounds that wasted over 20 hours per week and provided no real-time visibility into project statuses. To address this, they partnered with vendor New Breed and utilized HubSpot's Marketing Hub and Content Hub.

New Breed implemented a tailored HubSpot solution featuring an AV-specific phased project framework, an automated technical proposal engine, and real-time integrations. This eliminated manual data entry and provided complete stakeholder visibility. The results were substantial, including a 75% reduction in time spent on proposals and a 30% decrease in project overruns. Ultimately, this new system helped Electrosonic achieve a 220% year-over-year increase in marketing-sourced pipeline.

Electrosonic