Case Study: Cart.com achieves operational efficiency through a HubSpot migration with New Breed

Cart.com migrates 3 business units to HubSpot with New Breed before Marketo’s 1/31/23 deadline

Cart.com, a leading e-commerce software and logistics provider, faced the complex challenge of migrating its marketing data from Marketo to HubSpot before a hard deadline. With data scattered across multiple systems due to recent acquisitions, they needed to integrate everything with Salesforce while preserving intricate data relationships. They engaged vendor New Breed to manage this urgent and immense undertaking using HubSpot's Marketing, Sales, Service, and Operations Hubs.

New Breed implemented a strategic, phased migration that included data audits, cleanup, and stakeholder workshops. This solution successfully consolidated Cart.com's data onto a unified HubSpot platform, enhancing operational efficiency. The results included revolutionized marketing analytics with deeper funnel insights, refined visibility into the customer journey, and a strategic data consolidation that optimized the potential for conversion across all business units.

Cart.com