Case Study: McDonald’s UK builds a high-performing brand website with New Brand Media Ltd

McDonald’s delivers 8 years of UK digital campaign support with New Brand Media Ltd

McDonald's UK needed its website to function as a core part of its marketing strategy, requiring it to align with all offline campaigns, build customer loyalty, and handle extremely high traffic volumes. The challenge for New Brand Media Ltd was to create a digital presence that was an integrated extension of the brand armoury, not a standalone sideshow.

New Brand Media Ltd delivered the art direction, design, and technical build for the main UK website and a continuous program of campaign microsites. This included building the digital infrastructure for monthly Happy Meal promotions, competitions, and SMS entry mechanics. The solution resulted in nearly eight years of sustained work for McDonald's UK, with the client recognizing a definitive step change in its digital thinking and integration with its overall marketing strategy.

McDonald’s