Case Study: WPG Americas boosts brand awareness with New Angle Media

WPG Americas grows social following 127% with New Angle Media

WPG Americas, the North American division of Asia's largest electronics distributor, faced the challenge of low brand awareness and a minimal marketing footprint in a competitive market. To better position itself, it engaged vendor New Angle Media to create an omni-channel marketing plan and establish a strong brand identity.

New Angle Media's solution was the creation of "Designing Tomorrow’s Technology Today" (DT3), a branded online community and content hub. This initiative was part of a larger strategy that included content creation, social media management, and email marketing. The results were significant: the DT3 community attracted 2,000 monthly users, social media followers grew by 127% to over 10,400, and the efforts generated over 800 new customer leads for WPG Americas.

WPG Americas