Case Study: MF Landscape & Design achieves 272% ROI with New Advantage digital retargeting

MF Landscape & Design achieves 272% ROI with New Advantage

MF Landscape & Design, a landscaping company, worked with vendor New Advantage to create an online display strategy aimed at increasing website sales from its current customer base. The challenge was to effectively retarget users without over-targeting existing visitors.

New Advantage implemented a dynamic digital media creative suite to retarget users based on their viewing history, alongside a contextual campaign to reach new audiences. The solution applied frequency caps to prevent overexposure. This strategy achieved a 0.09% click-through rate, reduced cost per action by 20% in the first month, and delivered a 272% return on investment.

MF Landscape & Design