New Advantage
2 Case Studies
A New Advantage Case Study
A. Buckley Landscaping, a landscaping company, faced the challenge of increasing their online sales without over-targeting their existing website visitors. They partnered with vendor New Advantage to develop a dynamic digital media strategy.
New Advantage implemented a solution featuring a dynamic creative suite for retargeting users based on their browsing behavior, a contextual campaign to reach new prospects, and frequency caps to prevent over-exposure. This strategy achieved a 0.09% click-through rate, reduced Cost Per Action by 20%, and delivered a 272% return on investment for A. Buckley Landscaping.