Case Study: Monkey Shoulder builds a bold global website with NEVERBLAND

Monkey Shoulder launches a global website on time with NEVERBLAND

Monkey Shoulder, a global whisky brand owned by William Grant & Sons, faced the challenge of creating a valuable website for its consumers that moved beyond a simple shop front to build a stronger brand relationship. They partnered with the vendor NEVERBLAND to reimagine and build a new global website following a brand refresh, aiming to reflect the energy of their innovative, mixing-focused whiskies.

NEVERBLAND conducted user research to understand consumer frustrations and interests, leading to a design that embodied the brand's bold personality through strong fonts, lifestyle photography, and animation. The solution was built with flexibility for the brand's rapid global expansion, acting as a master template for future market sites. The first site was launched on time, putting NEVERBLAND on track to release more market websites by the end of 2024.

Monkey Shoulder