Case Study: Lick achieves a streamlined, engaging eCommerce experience with NEVERBLAND

Lick disrupts paint shopping with NEVERBLAND as only 4.5% of paint sales move online

Lick, a direct-to-consumer home decor startup, faced the challenge of disrupting the paint industry, where only 4.5% of sales occurred online. They partnered with NEVERBLAND to create a new eCommerce website that would demystify home decor for the modern consumer and provide a streamlined digital shopping experience, built on Shopify for its robust backend capabilities.

NEVERBLAND designed and built a custom React-based front-end with a Prismic CMS, giving Lick the creative freedom to showcase its paint colors on a clean, uncluttered canvas. The solution included innovative features like shareable digital color palettes and a simplified product range. The resulting site performed extremely well, providing Lick with a fantastic and highly functional start to their online business.

Lick