Case Study: Bon Jovi brings its archives to life with NEVERBLAND

Bon Jovi attracts 70k visitors in a week with NEVERBLAND

The customer, Bon Jovi, sought to celebrate the band's 40th anniversary by opening their extensive archives to fans for the first time. Their challenge was to create an immersive central point where fans could explore thousands of archival materials and the band's history. The vendor, NEVERBLAND, was engaged to build a digital product to meet this challenge.

NEVERBLAND created the 'Backstage with Bon Jovi' website, an immersive experience featuring 3D rooms that acted as entry points to various themed media galleries. The solution provided a solid content infrastructure to manage and serve thousands of archived artefacts. The results were remarkable, with NEVERBLAND's work attracting over 70,000 visitors and 600,000 page views within the first week of launch.

Bon Jovi