Case Study: WestJet Encore achieves photo-realistic airline content with Neutral Digital CGI

WestJet Encore creates photo-realistic 4K CGI content with Neutral Digital

Neutral Digital provided CGI content services for WestJet Encore, the regional arm of WestJet, which operates De Havilland Dash 8-400 aircraft. The challenge was to create realistic animations and images that accurately captured the specific movement and details of this turboprop aircraft, which behaves differently than jet propulsion planes, without the cost and logistical challenges of a traditional air-to-air photoshoot.

Neutral Digital's solution involved a highly detailed, art-directed process focused on achieving realism by meticulously studying and replicating flight characteristics, blade rotation speeds, and even aircraft lighting. The result was photo-realistic, stunning 4K imagery that met the airline's marketing needs. This attention to detail ensured the final CGI product was authentic, which delighted the client WestJet Encore.

WestJet Encore