Case Study: Safran showcases next-generation air travel concepts with Neutral Digital

Safran showcases 8 immersive in-flight scenarios with Neutral Digital

The customer, Safran, sought to position itself as an innovator in passenger experience and needed a tool to showcase its vision for next-generation luxury air travel to airline customers before any engineered products existed. To meet this challenge, they partnered with vendor Neutral Digital to develop an interactive concept demonstrator.

Neutral Digital created a scenario-led, immersive experience featuring a presenter-controlled tablet and a large-scale wraparound display. This modular system simulated various in-flight moments, allowing Safran to effectively engage stakeholders and gather valuable feedback. The solution provided Safran with a strong storytelling tool that positioned the brand as forward-thinking and digitally innovative, ensuring the demonstrator remained valuable for ongoing global showcases.

Safran