Case Study: Qatar Airways brings The Orchard to life in VR and web with Neutral Digital

Qatar Airways brings The Orchard’s 6,000+ square metre digital twin to QVerse with Neutral Digital

Qatar Airways collaborated with Neutral Digital to create a fully immersive digital twin of The Orchard, a distinctive botanical environment within Hamad International Airport. The challenge was to extend this iconic oasis into the digital world, accurately capturing its architectural scale and emotional atmosphere to make it accessible to a global audience within the QVerse ecosystem.

Neutral Digital reconstructed the entire space digitally using architectural documentation and spatial surveys to create a high-fidelity digital twin. The solution, accessible in VR and web-based 360, allows for immersive exploration and strengthens passenger engagement. By translating this physical landmark into a scalable digital experience, Neutral Digital helped reinforce Qatar Airways' commitment to innovation and design excellence.

Qatar Airways