Case Study: IATA launches its NEXTT vision with Neutral Digital's VR experience

IATA launches NEXTT VR with Neutral Digital

The customer, IATA, faced the challenge of communicating its complex, all-encompassing NEXTT vision for the future of air transportation. They needed a more visual and conceptual mechanism to condense and explain every facet of this system to stakeholders, a challenge that traditional media could not meet. To solve this, vendor Neutral Digital was tasked with creating a VR experience.

Neutral Digital developed an immersive VR solution for the Oculus Rift. The experience transported users to a virtual cityscape for a movie-style tabletop exploration, allowing them to select individual elements of the NEXTT vision for deeper immersion to understand how each part contributes to the overall future improvements.

IATA