Case Study: Cathay Pacific wows customers with Neutral Digital’s A350 VR experience

Cathay Pacific launches A350-1000 VR experience for its Hong Kong–Washington route with Neutral Digital

Cathay Pacific sought to create a mind-blowing and original experience to celebrate the launch of its new Hong Kong – Washington route and its new Airbus A350-1000 aircraft. The challenge was to wow and delight both customers and internal stakeholders with a fun and memorable experience at high-profile events. Vendor Neutral Digital was engaged to create a virtual reality solution.

Neutral Digital designed and implemented a VR experience using Oculus Rift that allowed users to explore the aircraft's livery and cabin through gamification. Users could role-play as crew and complete challenges to progress to the interactive cockpit. The solution successfully provided a sense-rich experience that celebrated the Cathay Pacific brand and modern fleet for prospective customers.

Cathay Pacific