Case Study: Ballymore achieves an immersive buyer experience with Neutral Digital

Ballymore launches a 3D immersive marketing suite with Neutral Digital

The customer, Ballymore, faced the challenge of creating a unique and memorable marketing suite experience to showcase their off-plan Brentford Project. Their goal was to convey the vision for this transformational riverside regeneration and help potential buyers visualize resident living. The vendor, Neutral Digital, was engaged to provide an immersive solution using their 3D interactive application and Portal mobile app.

Neutral Digital implemented a 3D interactive digital experience for a large touch screen, controlled via an iPad. This solution, powered by Unreal Engine, featured cinematic vignettes, customizable balcony views with time-of-day light simulation, and ray-tracing technology. The complimentary Portal mobile app extended this experience for international teams. This allowed Ballymore to effectively showcase all aspects of the development and provide a memorable journey for buyers to imagine their future life in the neighbourhood.

Ballymore