Case Study: ANA achieves a global launch for THE Room FX Business Class Suite with Neutral Digital CGI

ANA launches THE Room FX for Paris Air Show 2025 with Neutral Digital

Neutral Digital partnered with ANA – All Nippon Airways to create a suite of high-fidelity CGI visuals for the launch of its new THE Room FX Business Class suite. The challenge was to showcase the refined design of the cabin and support its global debut at the Paris Air Show 2025.

The solution implemented by Neutral Digital involved creating cinematic visualizations that captured the suite's minimalist design and cultural nuance through art-directed animation and deliberate camera work. The resulting visuals were used for ANA's official announcement and were featured across major industry publications, press briefings, and event participation, generating significant global exposure for the product launch.

ANA – All Nippon Airways