Case Study: Air Canada builds purchase consideration with Neutral Digital's Dreamliner VR experience

Air Canada builds purchase consideration with Neutral Digital's VR Dreamliner experience

The customer, Air Canada, faced the challenge of building purchase consideration among travelers and influencers while underscoring their commitment to innovation. To meet this challenge, they partnered with vendor Neutral Digital to create an interactive virtual reality experience for the Boeing 787 Dreamliner.

Neutral Digital developed a true VR solution with a guided narrative for Air Canada, moving beyond a simple 360-degree video. This multi-sensory storytelling approach allowed users to experience the emotion of flying and explore the cabin interactively, helping to build emotional connections with the public. The cost-effective VR demo served as an efficient platform to generate leads and data while showcasing Air Canada's warm onboard hospitality and innovative spirit.

Air Canada