Case Study: VDX.tv achieves higher attention and brand impact with Neurons Explore

VDX.TV boosts viewer attention by 56% with Neurons

VDX.tv partnered with Neurons to measure and prove the performance of their TV Magnify video advertising solution against standard CTV benchmarks. Their challenge was to validate how their interactive ad units performed in terms of capturing viewer attention and other key brand outcomes in a real environment.

Using Neurons Explore, a solution leveraging AI eye-tracking technology, VDX.tv tested their ads across key subconscious responses. The study found that Neurons' solution helped prove TV Magnify significantly outperformed standard CTV ads, driving a 56% increase in viewer attention, a 17% increase in brand recall, and a 50% increase in purchase intent.

VDX.TV