Case Study: Tropicana Brands Group improves brand awareness and shopper engagement with Neurons AI

Tropicana extends London OOH campaign with Neurons

Tropicana Brands Group, a major fruit-based beverage company, sought to develop effective omnichannel brand campaigns that would strengthen its market leadership and break away from generic messaging. The challenge was to create visually engaging assets that would stand out and drive consumer engagement while using their advertising budget effectively. They partnered with Neurons to use its AI-powered insights platform.

Neurons provided Tropicana with an easy-to-use AI tool to pre-test branding across all channels, including packaging, out-of-home ads, and video campaigns. The solution delivered significant results, including improved brand awareness. For instance, an optimized out-of-home campaign for their Naked smoothie brand performed so well that London Transport extended it. The use of Neurons led to data-driven media campaigns and provided unique insights that consistently matched consumer feedback, validating its effectiveness.

Tropicana Brands Group