Case Study: Schibsted achieves a 29.5% CTR lift with Neurons

Schibsted Boosts In-House Expertise & Gets a 29.5% Lift in CTR with Predict

Schibsted, a global media group in advertising and media, wanted a better way to evaluate creative assets and get involved earlier in the ad design process. Working with Neurons, the team needed objective attention-based insights to help advertisers make ads more relevant, attention-grabbing, and effective across campaigns.

Neurons was used across Schibsted’s workflow for pre-testing, reporting, and creative optimization, with attention scores, heatmaps, fogmaps, and visual complexity insights guiding recommendations. The platform helped more than 150 users improve in-house expertise and advisory work, and it contributed to a 29.5% lift in CTR for Norwegian electricity supplier Ztrm, from 0.17 to 0.22, through simple ad adjustments.

Schibsted

Pernille Vermedal Høgh

Head of Insights & Effects