Case Study: Total Media and Behave improve creative optimization and increase conversions with Neurons

Providing Actionable Business Recommendations With Predictive AI

Total Media and Behave, a UK-based behavioral planning agency and consultancy, needed a faster and more affordable way to evaluate creatives and understand how people see, feel, and act in response to brand messaging. They turned to Neurons AI to supplement expensive in-person eye-tracking, biometrics, and other research methods with instant metrics on attention, cognition, and clarity.

Using Neurons, the team analyzed both physical and digital creatives, compared website and video concepts, and combined the insights with surveys and behavioral science to guide recommendations. Neurons helped them validate creative decisions with over 90% accuracy versus eye-tracking, speed up studies, and support a website redesign that increased conversions by 42%, giving Total Media and Behave a reliable, cost-effective tool for creative optimization.

Total Media and Behave

Dariusz Szul

Senior Insight Manager