Case Study: Monotype achieves 13% higher message relevance with Neurons

Monotype lifts message relevance by 13% with Neurons

Monotype, the world's largest type foundry, faced the challenge of measuring the unconscious emotional impact of typography to prove its branding value. They partnered with Neurons to use its neuroscience-based Explore testing to quantify how typefaces influence consumer feelings like trustworthiness and memorability, which are difficult to capture with traditional methods.

Neurons implemented a remote implicit association test, surveying 400 participants on their mobile phones to measure real-world responses to different typefaces. The study found that type choice made words appear 13% more relevant, 10% more memorable, and 9% more trustworthy. Monotype leveraged these findings in a highly successful brand campaign that drove record engagement, including a 200% increase in Instagram poll engagement and a 51% increase in LinkedIn activity.

Monotype