Case Study: Lowe's improves in-store navigation with Neurons

How to ensure that in-store signage helps navigation

Neurons worked with Lowe's to understand why in-store navigation was confusing for shoppers, even though ceiling signage was already in place. The challenge was that customers were spending too much time finding the right aisles, and store managers were receiving complaints about the store being difficult to navigate.

Using mobile eye-tracking and Neurons’ visual salience analysis software, formerly NeuroVision, Neurons identified that campaign signage placed under navigation signs was stealing attention away from the directions. Neurons then helped redesign the signs to improve automatic attention, and the new design made customers find the correct aisle 40% faster, while also improving overall navigation success.

Lowe's