Case Study: NEOHUB achieves 65% higher CTRs with Neurons AI

How NEOHUB increased fastPay’s click-through rates by 65% using predictive AI

NEOHUB, a subsidiary of DenizBank in Turkey, wanted to improve the marketing content for fastPay, Turkey’s first digital wallet. The team was looking for a neuromarketing-led way to strengthen creatives and better understand consumer behavior, and they turned to Neurons AI for support.

Using Neurons AI’s attention prediction and creative scoring tools, NEOHUB uploaded and optimized banners, in-app messages, and rich push content based on attention and cognitive scores. With Neurons, they achieved a 65% increase in CTRs for these creatives, a 40% lift in performance marketing and digital media CTRs, and a 55% increase in in-app conversion rates, while also reducing bounce rate and improving user satisfaction.

NEOHUB

Dilara Erdoğan

Growth Strategy Manager