Case Study: Lowe's improves store navigation with Neurons

How consumer neuroscience adds value to retail innovation

Neurons worked with Lowe's to address a store navigation problem: shoppers were taking too long to find the correct aisles, even though ceiling signage was in place. Using mobile eye-tracking and NeuroVision, Neurons investigated why the signs were being missed and found that a nearby campaign sign was drawing attention away from the actual navigation signs.

Neurons then helped Lowe's redesign the signage to increase visual salience, testing mockups in-store and validating the final design with eye-tracking. The improved sign performed better in both browsing and active navigation, and customers found the right aisle 40% faster with the new design, showing a clear improvement in store navigation efficiency.

Lowe's