Case Study: Filmstaden Media creates a Passion metric to predict millennial desire with Neurons

How brands can create millennial passion

Filmstaden Media, a Swedish media brand, sought to understand what drives passion in millennials to better engage this critical demographic. They partnered with Neurons, who used neuroscience and machine learning to study the brain's response to brands and define the neurological markers of passion.

Neurons conducted a study scanning the brains of millennials as they engaged with content, which led to the creation of a predictive Passion metric. This model successfully predicts over 90% of passion responses, allowing Neurons to provide Filmstaden Media with specific guidelines to increase interest, willingness to buy, and reduce price sensitivity in their audience.

Filmstaden Media

Galileo Galilei

Filmstaden Media