Case Study: Hansa Borg & Solera speeds up creative decisions with Neurons

Hansa Borg & Solera gets creative insights in minutes with Neurons

Hansa Borg & Solera, a leading Norwegian beverage company, needed to make faster, data-backed creative decisions for its wide portfolio of products. Their challenge was to gain early consumer insights on packaging and design before involving agencies to save time and resources. They turned to the vendor Neurons and its AI-powered platform for quick and accessible input.

By implementing Neurons, the team could upload designs and receive clear visual breakdowns and actionable insights within minutes. This solution allowed them to benchmark designs for attention and optimize elements like logo placement early in the process. As a result, Hansa Borg & Solera achieved faster internal alignment, sharper feedback for agencies, and more confident, insight-led decisions without the need for larger, more time-consuming studies. Neurons provided an efficient tool that integrated seamlessly into their fast-paced creative workflow.

Hansa Borg & Solera