Case Study: Bonnier News uncovers the 4 powers of advertising with Neurons

Bonnier News uncovers 83.4% ad view rates with Neurons

Bonnier News, one of Scandinavia's largest media houses, partnered with Neurons to better understand how its advertisements performed across different media platforms. The challenge was to move beyond traditional, self-reported ad testing and gain a deeper, neuroscience-backed understanding of whether ads were seen, processed emotionally, understood, and ultimately remembered by consumers.

Neurons conducted a large-scale neuromarketing study for Bonnier News, utilizing eye-tracking and EEG brain monitoring to measure consumer responses. The study revealed key insights across four "powers" of advertising, showing how ad performance varied across print, mobile, and desktop platforms and identifying which ad elements drove attention, emotion, and memory. The results provided Bonnier News and its 32 brand partners with actionable, data-driven recommendations to optimize their advertising creative and strategy.

Bonnier News