Case Study: Asahi achieves record attention and an 81% view rate with Neurons AI-optimized creative

Asahi drives an 81% view rate with Neurons

The customer, Asahi, launched a new beer in a crowded Hong Kong market and faced the challenge of creating a campaign that would stand out. Their media agency, dentsu X, and partner Teads used the predictive AI from vendor Neurons to pre-test and optimize creative assets before the campaign went live.

Neurons provided immediate feedback, allowing the team to streamline messaging and repurpose high-performing video frames into new ad formats quickly. The solution delivered record-breaking results, including an 81% view rate and a 20% increase in Attentive Seconds per 1000 Impressions (APM) after mid-flight optimization, significantly surpassing all benchmarks.

Asahi