Case Study: 4B achieves 64% higher brand awareness with Neurons AI-optimized video

4B lifts brand awareness 64% with Neurons

The customer, 4B, a window and façade manufacturer, faced the challenge of needing to maximize brand awareness and lead generation for a multi-channel campaign. They were constrained by having to work exclusively with existing video assets, with no time for new creative production. The vendor, Neurons, provided its AI analysis service through the Teads l'Atelier sessions to help optimize these raw materials.

Using Neurons AI, the team received predictive insights and specific editing recommendations for the video content. This data-driven approach led to the creation of optimized ads that significantly lifted campaign performance. The results included a 64% increase in brand awareness, a 47% improvement in brand linkage, and a 29% boost in ad recall for the customer, 4B.

4B