Case Study: P.F. Chang's achieves real-time guest communication and improved loyalty with Neuron ESB

Powerful integration capabilities deliver meaningful, real-time guest communication

P.F. Chang’s faced operational inefficiencies and a lagging CRM that hindered its loyalty program and weakened customer relationships and brand image. Disconnected internal systems made it difficult to run coordinated marketing and guest communication at the pace required for modern loyalty engagement.

By deploying Neuron ESB, P.F. Chang’s established real-time, durable messaging and social network integration with built-in adapters to connect accounting, HR, operations and customer systems. The integration delivered deeper customer insights, up-to-the-minute rewards status to boost loyalty success, and greater data visibility across the business—at a lower licensing and implementation cost than competing solutions.

P.F. Chang’s

Jim Umberger

Vice President, Interactive & Loyalty Marketing