Case Study: Referral Maker PRO achieves 50% integration cost savings and seamless CRM automation with Neuron ESB

Fully-integrated CRM system saves at least 50% over other solutions

Buffini & Company, North America’s largest real estate coaching and training firm, faced growing pains as an antiquated CRM and disconnected custom systems hindered its ability to scale and respond to changing market demands. With disparate ERP, e‑commerce and membership systems and a small IT team, the company needed real‑time integration and a path toward SOA without the high cost of custom point‑to‑point integrations.

Working with Neudesic, Buffini implemented Microsoft Dynamics CRM, a custom e‑commerce solution and Neuron ESB with prebuilt CRM and Great Plains adapters to provide real‑time integration and incremental SOA adoption. The integrated solution eliminated duplicate data entry, streamlined web order entry, added stability and scalability, and cut overall integration costs by at least 50%; Buffini anticipates $250K–$500K in first‑year savings and has already generated $1.7M from the new e‑commerce channel.

Referral Maker PRO

Jim Polzin

CFO