Case Study: Michelob ULTRA achieves Super Bowl ad optimization with Neuro-Insight

Michelob ULTRA optimizes Super Bowl ad in 24 hours with Neuro-Insight

The customer Michelob ULTRA faced a challenge just before Super Bowl 2019: they had two potential TV ads for their Michelob ULTRA Pure Gold beer and needed to quickly select and optimize the best one for the high-stakes broadcast environment. The vendor Neuro-Insight used its SST-powered neuro-analyses to evaluate the ads.

Neuro-Insight's solution involved identifying a winning ad and providing specific optimizations, such as adjusting scene lengths and sequencing nature shots before branding. These neuro-based changes led to a more effective final commercial for the Super Bowl placement, with reported positive impacts on in-market sales, brand awareness, and market share within the premium beer category versus the previous year.

Michelob ULTRA