Case Study: Bird's Eye improves frozen fish ad performance with Neuro-Insight

Bird’s Eye - Customer Case Study

Bird's Eye faced the challenge of understanding why two of their ads with similar creative structures were performing very differently, impacting their brand and sales. They partnered with Neuro-Insight, who used their SST neuro-analytics service to analyze memory encoding and pinpoint the subtle differences causing the performance gap.

Neuro-Insight's solution was to recommend re-cutting the underperforming fish ad to freeze the frame directly on the product, replicating the successful structure of the vegetable ad. After implementing this neuro optimization, Bird's Eye saw drastic improvements in the frozen fish TVC's performance, including increased market share and a stronger return on investment.

Bird's Eye