Case Study: Credit Card Issuing Company boosts conversions by reducing false declines with Neuro-ID

How Our Human Analytics™ Helped Boost Conversions By Reducing False Declines

Credit Card Issuing Company worked with Neuro-ID to address a fraud-management challenge that was causing too many legitimate credit card applicants to be flagged for unnecessary verification. As a result, low-fraud-risk customers were experiencing friction and the issuer was seeing a high false positive rate.

Neuro-ID implemented its lightweight Human Analytics™ technology to collect and translate in-session behavioral metrics in real time, helping the issuer identify low-risk applicants who could be fast-tracked around verification. Neuro-ID isolated 43% of applicants for the lower-friction path with a fraud rate of only 0.0189%, reduced false positives, increased conversions, and generated an estimated $1M in additional annual revenue.